Gay subaru commercial

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But the gay market was one of the best for Subaru. The carmaker tracked the effectiveness of its niche marketing by partnering with organizations—like outdoor associations and the Rainbow Card—to offer discounts on Subaru cars. Subaru was not the first company to create advertisements for gay and lesbian consumers, but it was the first major company in the United States to do it so transparently and consistently.

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It has spoken our language for 30 years, embraced us publicly for 20 years, and has even used its clout as a major employer to speak against anti-LGBTQ legislation. The road ahead looks bright for Subaru. It was like sneaking a game of footsie under the dinner table.